What's the deal with advertising a product and service that you already purchased? Let me explain...

I took the boy to a Fazolli's and sat down at the table. (I had a weak moment and decided to eat some pasta, but... i did have a moderately strenuous workout and felt deserving. I splurged on some pasta.)

On the table in the condiment caddy was an ad stating something like "Fazolli's voted top 10 fast-casual eatery in Parent magazine" or something. The message was clear... "we are cool, eat here..."

My point? Why are you wasting energy advertising to a person who has already sat down in your business and ordered your product? It doesn't make sense. Does it reinforce my decision? Don't know... maybe.

I do get it that they advertised in Parent magazine, makes sense. In the actual restaurant? Now I sound crazy and Seinfeldian. Sorry.

Enough... I said my peace.